it isn't hard to use Facebook professionally; it isn't all about posting drunk pictures of yourselves and commenting on your friends' pages. People use Facebook every day in a serious capacity; jobs can be found on Facebook, new business relationships are established, and people raise awareness of their businesses on the website. All you have to do is change your mindset and use Facebook as more than a social tool.
When looking for a job, Facebook statuses are your best friends. Just posting one status can bring so much attention to you and possibly open up opportunities.
If you're looking for a job as a waiter, for example, try saying so on Facebook status. One of your friends may know the restaurant that is hiring and will be more than happy to tell you to apply there.
Promotion on Facebook is a little bit trickier. Don't get me wrong: it isn't hard at all. You just have to do be a bit more subtle and less direct. Directs and aggressive promotion on Facebook is a very bad thing; you can lose friends and damage relationships by pushing too hard. Make a few status is, post some pictures relating to your enterprise, and you should be fine.
Fan pages are less invasive and people expect them to contain promotion, so you should consider setting one up for your business. It is possible to obtain a large following through a fan page; it can do wonders for raising awareness.
People are always looking for work. Odds are, if you are looking to fill an open position in your company, one of your Facebook friends is looking for just such an opportunity. Post a status asking if anyone is looking for work and explain the position briefly. Before the end of the day, you'll probably have quite a few responses and may even be setting up a couple of interviews.
By reading the statuses of your friends, you can potentially find business opportunities and clients. The most innocent and unassuming status could be the start of a beautiful partnership.
Think about this: you are a DJ and one of your friend's mentions on his page that he is about to throw a massive party. Sounds like a business opportunity to me, doesn't it?
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